Challenges

Swimply faces the challenge of scaling retention campaigns within a highly seasonal market. This necessitates innovative strategies to keep users engaged year-round, despite the natural fluctuations in demand associated with seasonal changes in weather and user behavior. By focusing on creating compelling, tailored experiences for their users, Swimply aims to maintain a strong connection with their community, ensuring steady engagement and retention throughout the year.

‍

Tactics

Creatives
∙ Founder Generated Content
∙ Static images
∙ Illustrations
∙ Email marketing templates generated

‍

Our Approach‍

1. Founder's Influence: Cultivate an influencer-like persona for the founder to foster authenticity and leadership.‍

2. Educational Advertising: Target different funnel stages with content that educates, engaging audiences at top, middle, and bottom tiers.‍

3. Demand Generation: Utilize solution-aware advertising to spark interest and demand.‍

4. Creative Campaigns: Deploy witty and inventive marketing campaigns to attract sophisticated marketers.‍

5. Content Diversity: Leverage a mix of founder-generated content, static images, illustrations, and creative email marketing to captivate and convert.

‍

Results

1. 500+ in-app users pools booked